There are lots of misconceptions about what YouTube ratings do. Some people think they do nothing, while I’ve talked to others who actually think that channel owners get paid for each “favorite” or “like” they receive.
Hopefully when you’re done reading this you’ll have a better understanding of how the YouTube rating system helps channels become popular. The takeaway message is that if you enjoy someone’s YouTube channel you should rate their videos, and if you have a YouTube channel you shouldn’t be afraid to ask for ratings.
At the end I’ll also give some good ways that channel owners can increase engagement, which means that people who view your videos will be more likely to rate them. Once you understand exactly what the YouTube rating system does you’ll see why this is so important.
Ratings are the reason YouTube is popular
The reason YouTube is so popular isn’t that it lets anyone upload a video for the world to see. There are a ton of video services that actually do this a lot better than YouTube, with fewer bugs and better players. The real reason YouTube is popular is because of the rating system.
The rating system is what makes YouTube a place where people go to look for videos, not just upload or share. If you’ve ever gone on a YouTube spree you know what I’m talking about: you start with a video about one thing, and ten videos later you’re onto something completely different.
You aren’t being recommended videos randomly: YouTube recommends videos based on how new they are, how many favorites and likes they have, how many views they have, and how many ratings/views they share with videos you’ve recently watched.
Ratings make channels popular
Let me restate that. YouTube suggests a video based on:
-How new the video is
-How many views it has
-Positive ratings and favorites
-How these ratings, views and favorites overlap with videos you’ve already seen (bonus points if you’ve rated the video).
This mix affects every aspect of the site
Videos that just have a lot of views won’t show up, as you need a mix of both. YouTube wants to see that your audience is engaged. The faster you get ratings and views the better, because YouTube likes to see that you have momentum.
The ratings system affects every aspect of the site. The “browse” section, the “popular videos” section, the suggestion panel on the right hand side, and even the search function are all heavily affected by ratings. Channels without ratings are much less likely to get organic views, which means that they eventually die. Channels with lots of views and ratings grow quickly.
How to get more ratings from your audience
If you own a channel it is important to consider how to get people to rate your videos. There are a lot of ways to do ask your audience for ratings. Popular and easy ways to get ratings are:
-Ask for them in the description or at the end of the video (or both).
-Ask questions of your audience in the video. This means more engagement, and more time that people spend on the page, which increases ratings.
-Create a mobile app for your channel to keep your audience engaged. People who have your app downloaded are far more likely to give you ratings than people just browsing through YouTube. When people download your app, it is like having a subscriber on steroids.
Don’t be afraid to ask
Lots of people make the mistake of focusing solely on content. While content is king, it is very important to spend at least a little bit of time making sure your content gets the attention it deserves.
I hope this article has helped you understand why ratings are so important. If you’ve liked it, share it and be sure to use Rheti to build your Youtube Android app.
Founded in 2012, Rheti’s Android application is proving that any person can build a great mobile application. Rheti requires no previous programming knowledge and leverages a catalog of hundreds of features, third party APIs, and pre-built app templates to create native Android apps using touch commands. Customers who build apps using Rheti get to market 90% faster and can quickly customize their apps to make them unique in both functionality and design. Users interested in learning how to program are also able to use Rheti’s blockly interface to understand the methodologies behind scripting. Rheti is available for free in the Google Play store https://play.google.com/store/apps/details?id=com.rheti.appcreator.
Please visit http://www.rheti.com for more information.