Facebook’s new mobile strategy revolves around unbundling their main app into separate apps with more specific tasks, while giving Facebook developers deeper control of your phone. Many tech journalists, as well as developers in the mobile space, are hailing this as a great idea that Facebook should have implemented sooner. If Facebook succeeds, other major companies are likely going to follow suit.
I won’t go into why this is such a good thing for mobile, as there are plenty of articles on this already. I’m writing this blog to announce that Rheti is going to do everything we can to take full advantage of what Facebook is doing, and hopefully we can be a part in making this initiative succeed.
We’re going to start by implementing a new component where you can integrate a Facebook page into an app through an RSS feed. This takes the concept of unbundling to the next level, as you can add other phone or app features (augmented reality, geolocation, video, picture-taking and so forth) into the app along with the Facebook page.
This is just the beginning, however. As Facebook continues to improve its API, which it has announced it is committed to doing, we’re going to be integrating more and more features into our platform. You’ll be able to make individualized Facebook apps for yourself, your community and your business in just a few minutes without coding.
I hope that others see the same potential we do, because unbundling and deeper integration can be achieved by lots of different platforms in different ways. The end result however is the same: mobile democratization, better and more meaningful interaction with technology, and a more unique and customized user experience.
Founded in 2012, Rheti’s Android application is proving that any person can build a great mobile application. Rheti requires no previous programming knowledge and leverages a catalog of hundreds of features, third party APIs, and pre-built app templates to create native Android apps using touch commands. Customers who build apps using Rheti get to market 90% faster and can quickly customize their apps to make them unique in both functionality and design. Users interested in learning how to program are also able to use Rheti’s blockly interface to understand the methodologies behind scripting. Rheti is available for free in the Google Play store https://play.google.com/store/apps/details?id=com.rheti.appcreator.
Please visit http://www.rheti.com for more information.