Recently there has been some question as to what Facebook’s purpose is going to be over the next 5 years, as it is rapidly losing popularity with teenagers. Other more niche social media networks like Twitter or Instagram do a better job than Facebook at the things they do well. Even worse, Facebook is no longer considered “cool” by just about anyone you talk to.
Enter the state of the modern homepage. Back when the Internet started, in order to get an online presence you had basically one option: to build a website. Now that we’re a little further along there are a ton of ways to market your business or to spread your ideas around. This includes social media networks, community submissions sites, as well as blog networks such as Tumblr or Medium.
Facebook is answering its existential crisis by making Facebook pages the new form of a homepage. Focusing on building a Facebook page over a website has historically had lots of advantages over building a self-hosted website (along with some clear disadvantages) and Facebook is doing everything it can to make this experience even better.
In the mobile world, Facebook is unbundling its mobile app into separate apps with more individual purposes. This means for example that there is now an app for chatting, as well as an app for consuming content. This will make the content-browsing experience more streamlined, while separating all of the parts of Facebook that have made it seemed cluttered in the past.
Additionally, Facebook is constantly improving its tools for businesses and content-creators to get them focusing on their Facebook pages. Facebook is focuses on things like analytics and outreach, while other networks such as Twitter or Google Plus fail to do this. When you go to a Facebook page, for example, you immediately see graphs with your weekly outreach, while on Google Plus or Twitter no such feature exists.
Facebook’s latest improvements of its API are perhaps the biggest step towards making it a webpage replacement. Improving the API to the extent that Facebook has means that it will be much easier for businesses or content creators to make apps, or integrate Facebook into their existing content, without having to actually link to the Facebook page itself.
We’ve taken advantage of this at Rheti, by including a Facebook component in our app. With Rheti you can now make an app from your Facebook page extremely easily; you can’t do this with you G+ page or your Twitter, because those companies’ APIs simply aren’t as robust or easy-to-use.
It surprises me that I’m saying this, but Facebook is actually leading the way in social media innovation. As stand-alone webpages become rare, people are going to continue to look to platforms like Facebook’s to market their content. Right now Facebook has a leg up, and it doesn’t seem like that is changing anytime soon.
Founded in 2012, Rheti’s Android application is proving that any person can build a great mobile application. Rheti requires no previous programming knowledge and leverages a catalog of hundreds of features, third party APIs, and pre-built app templates to create native Android apps using touch commands. Customers who build apps using Rheti get to market 90% faster and can quickly customize their apps to make them unique in both functionality and design. Users interested in learning how to program are also able to use Rheti’s blockly interface to understand the methodologies behind scripting. Rheti is available for free in the Google Play store https://play.google.com/store/apps/details?id=com.rheti.appcreator.
Please visit http://www.rheti.com for more information.